The Conductors

Jeff brings more than a decade of hands-on digital marketing and client strategy experience from his leadership roles at Amplified Digital and Excelerate Digital, two of the country’s most respected performance marketing organizations.

He’s worked directly with hundreds of businesses - from small local shops to regional brands - helping them build targeted campaigns, improve ROI, and develop long-term digital strategy. Jeff is known for making complex digital tools feel intuitive, building trust through transparency, and always keeping the client’s growth at the center of every decision.

At Switchline Digital, Jeff leads sales, client partnerships, and campaign strategy, ensuring every business gets a tailored plan that delivers real, measurable results.

Ross has spent his career at the intersection of digital transformation, marketing strategy, and organizational growth. As Chief Portfolio Officer for the National Trust for Local News, he oversees the financial and operational strategy for a network of community-based organizations and has led major advertising modernization efforts across multiple markets.

Previously, Ross served as the President of Madison Media Partners, where he guided revenue strategy, digital product development, and client solutions. Earlier, as a senior leader at McClatchy, he helped shape enterprise-wide advertising initiatives and built teams focused on performance, analytics, and client impact.

Ross serves as the strategic architect behind Switchline Digital - helping shape its product suite, pricing strategy, and growth model.

Tom is a veteran advertising leader with deep experience in digital revenue growth, sales leadership, and marketing innovation across some of the nation’s most competitive markets.

Before joining the National Trust for Local News, Tom served as Publisher of The Buffalo News, where he oversaw major advertising modernization efforts and expanded client-focused digital solutions. Prior to that, he led advertising teams at Digital First Media, helping businesses adopt new marketing technologies, audience-targeting tools, and full-funnel digital strategies.

At Switchline Digital, Tom provides senior counsel on sales structure, go-to-market strategy, and performance discipline - helping ensure our clients benefit from proven expertise and forward-looking marketing strategy.